The Facts of the Matter
Setting up an independent law practice is a daunting experience if looked at from a broad perspective. There are too many lawyers out there who are either not finding job or not satisfied with where they are working. All of them end of starting up on their own. This might lead one to think that going solo is a saturated path.
The reality is seen in the increasing statistics on traffic accidents – both under influence and otherwise. While the scenario is unfortunate for the society, it means that there is always a market for a DUI law firm. The key lies in focusing on the two most important things required – location and clients.
Home or Office Space?
Working from home may seem like the best option and in some cases it is provided you have enough space at home to guarantee privacy. DUI cases are sensitive. They do not involve hardened criminals but regular people going through a bad experience in life. These people need to connect with their lawyer on a personal level and a home environment may not provide the necessary privacy for doing so. On the other hand, office expense means investing either on an independent office or a shared space. Office space has the advantage of offering privacy for clients, not disrupting home life and adding credibility to the law firm.
Getting clients is the hard part, but even there DUI lawyers have the advantage of having an open wide market to deal with. Law firm marketing is taking a new turn with the social media hype. On the other hand, it is still way behind other industries in taking advantage of the social networking avenue so a lot of opportunities exist. The first step is to have a legitimate website which can cost as little as $200 to set up. Tech-savvy lawyers can take advantage of media like WordPress to build websites on a budget.
Having a website is easy. Having a good website that clients will keep coming back to is not. A good website provides enough information for clients to feel comfortable to pick up the phone or send an email, an easy way for them to ask questions, timely responses to those questions, and most importantly a way to provide feedback and testimonials which will result in more clients.
The second step is to build your online social circle. Start with friends and family. Research the most popular blogs and discussion forums in the vicinity. Contributing regularly to facebook pages and blogs can result in meaningful leads not to mention building a professional profile for the firm.
The first customers are the most important ones as they are the starting point of your revenue cycle and also the boost for your referral network. Law firms operate on referrals – these can be personal or through a social network. Exploit success to the fullest extent – a happy client can be a testimonial on your website, a face on your flyer, a whole new referral chain on social media.
Most of all, like any business, building a successful DUI law firm relies on the skills, abilities and patience of the lawyer(s). No amount of marketing can beat personal motivation and a strong desire to succeed.